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NEW YORK-(Business Wire)-April 7, 2009 - PhotoShelter, the leader in portfolio websites, photo sales and archiving tools for photographers, today released the first comprehensive, free guide to getting photography websites listed on search engines and achieving top results with search engine...
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I've written many times about the intense dependency of social media on your SEO strategy. Since I probably sound like a broken record, I’ll let some other folks (very solid experts) say it for your benefit and better than I ever could.

The following articles were each published in the last few weeks and include commentary by Fast Company and other SEO experts. While optimizing specific product pages might have passed for a good SEO strategy three years ago, this is no longer the case. VC’s, CEO’s, CMO’s, IT groups and especially your prospects know this already.

Creating an SEO strategy without incorporating the “social media” term is nothing short of a flawed marketing strategy.

• You Can't Separate Social Media and SEO
• SEO & Social Media: The PB&J of Web Marketing
• Where Social Media Fits Into the SEO Equation
• Using SEO and Social Media Marketing Together
  

Well as you might have noticed, the site has changed a lot today. We have totally reorganized the layout of our site so that all the navigation is done on the right hand side. Why you ask? Well, aesthetically, we like how there is more room for the actual content of the site, which is why you have come here in the first place. But through some research, I discovered a great practical reason for doing this.

I am starting to realize how important SEO (Search Engine Optimization) really is in this business. We still have very little traffic, and this is because we only get rare hits from search engines. Sure, we are on the front page of certain searches, but only with very specific or obscure terms at best. Keywords, as I mentioned before, are of utmost importance. They define your site.

Now, this doesn't really answer the question of what the practicality of switching the site all around is, but it plays a key part. To generate the best search results, search engines routinely "crawl" every site listed in their databases to process their relevance for certain key terms. Of course, deciding which web pages are most relevant to search terms involves a very complex algorithm, but most people agree that keywords play a huge roll. So, when the search engine crawls a site, it reads in a very particular manner. It begins with the title and headers, and then proceeds from the left side to the right, top to bottom. This means that if all of your navigation links other features are on the left side, a crawler will see these first and make erroneous judgments about your site. This is not something you want; you want a crawler to see your keyword rich content first!

So, if we ever do restore a left sidebar, it would contain keyword rich material, something that you want crawlers to see as soon as possible. Our tag cloud would be a good example of this. Right now, we are doing a lot of research about SEO, keywords, and getting your site at the top of search results, and we should have some valuable information in the weeks to come. I have created a new forum for discussion on this topic, so come in and discuss it with us!

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Post from: Busby SEO Test

This is not The End of Busby SEO Test

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